Developed the updated logomark for the 26th Annual Panda Cares Charity Golf Invitational, refreshing the event's visual identity while honoring the established brand equity of prior years. Working from the existing logo as a foundation, I evolved the mark to feel current and purposeful for the 2025 event.

In addition to the logomark, I designed a comprehensive Style Guide to ensure brand consistency across all event touchpoints.
The guide covered:

• Color system — The palette is brand-adjacent and inspired by Panda Express's core colors but deliberately distinguished to give the Charity Golf Invitational its own identity.

• Typography — Theinhardt Regular and Bold, specified across hierarchy levels for headers, subheads, and body copy

• Graphic elements — organic topographic forms and course-inspired textures that reinforced the golf setting

• Application examples — email/web banners and a Save the Date card demonstrating how the brand system translates across formats

The Style Guide served as the production blueprint for the Save the Date email campaign, providing the design team with everything needed to execute with consistency and confidence.